As Europe continues to play catch-up to American activities in the functional beverage
industry, the new health claims regulation is likely to benefit – rather than hinder – the
market.
Seedless watermelons are a growing segment of the melon industry, with popularity increasing due to their convenience and taste. Coupled with the increase in smaller watermelons, these two trends are driving consumption and creating value added niches within the overall watermelon industry
Consumption of fresh pomegranate, as well as derivatives such as juice and flavoring, is exploding and the fruit is seeing exceptional growth in demand in the US and Europe. The popularity of the fruit and the willingness of consumers to pay a high price represent good opportunities for additional producers to enter the market.
Tomatoes are the largest traded vegetable in the world and the industry is dominated by scale.Overall, fresh tomatoes is a challenging industry that is large scale and highly competitive with well established and firmly entrenched players
